mobile

Samsung is dialing back the visibility of its corporate brand in Japan after ditching its name from its newest smartphones there, according to The Korea Herald.

The Galaxy S6 and Galaxy S6 Edge go on sale in Japan on April 23, but customers won’t find Samsung’s logo on the devices as usual, instead they will be co-marketed with carrier partners as the ‘Docomo Galaxy’ and ‘au Galaxy’.
According to the figures from Counterpoint Research, Samsung sat in fifth place in Japan with less than five percent market share during November 2014. That’s in contrast to arch rival Apple, which captured half of all smartphone sales in the country during October and November 2014.

Rumors spiraling earlier this year suggested that the company would exit Japan after failing to make a meaningful impact in the country. Instead, it is giving its phones a shot without any direct links to the mothership — though it remains to be seen how successful that will be given the local penchant for Japanese brands and Apple’s iPhones.

Source: samsungs7galaxy.com